Writing newsletters tips

We generally sent to the following: The websites for both our brands, News websites (comunicatemedia.ro, comunicatedepresa.org), product databases (europetraders.eu, Bicau.ro, proidea.ro), logistics databases (esupplychain.eu), the British-Romanian Chamber of Commerce and depending on the content: local newspapers (Transilvania Expres, Buna Ziua Brasov), logistics magazines (Tranzit, Cargo, Ziua Cargo), architecture magazines (igloo, zeppelin), economics magazines (Ziarul Financiar, Capital) and news agencies (Mediafax). Some disappear, some appear and others only use paid services so it’s important to always have the contact database updated.

Also I suggest you take in consideration the following tips:

·         Keep it short and concise (max 2 pages)

·         Always mention the name of your website

·         Always send news at the start of the week and early in the day (I personally favor Tuesdays)

·         Do not insist on printing, as long as you’re not paying, use something like “Please find attached the current news. It is print-ready for immediate publication. If you find it interesting and suitable for your readers, feel free to publish it.”

·         Feel free to contact the person again, even if you get rejected first time (maybe a newspaper doesn’t care the consul visited us, but they might care next month about our initiative to help develop young engineers)

·         Try not to pay, I generally never pay for getting news published but for major events you could pay a major news agency to feature it and in a few days, everybody in the press will have it as well.

·         Try to target news, for example I sent the British consul news to the British Chamber of Commerce and the news regarding the new Compactus certification to an architect database. They will most likely publish stuff connected with their field.

·         Do not ignore your own website. Regular news are the best way of constantly updating a website, which leads to more traffic which in turn leads to higher search engine ranking.

·         You can also attach 1-2 pictures of the news-related events as well as your logo. As a general rule send them optimized, medium size and attached to the E-mail – do not insert them in the text: the publishers have they own layouting schemes and they hate having to take out pictures from files (especially pdfs)

·         Very important: have 2 different variants: one for printing, one for the Internet:

o   The printed one must be informative, flawless grammatically and must have special characters: á, é, ö, ó, ă, î, ş, ţ etc. – as a general rule journalists are lazy and they like to be able to copy/paste the text you send them directly and just put in their name, so your text must be print-ready

o   The online one MUST NOT have special characters (many browsers and fonts do not display these alright), and must contain as many links , capitol letters and bolded words as possible (Google uses these for indexing).

Hope this proved useful,

Best of luck,