Switching from Facebook to Google +

The King is dead.. Long live the king!
Farewell Facebook with your spams and your stupid annoying games and your viruses and your "friends" you can't deny but don't want to talk to.
Welcome crisp shiny new Google Plus.
I love Google Plus.. really I do, but at the moment it's really lacking people and a social network without the "society" is domed to fail.
Obviously Facebok wouldn't allow Google to export friends and pictures to Google Plus, and most people will probably be apprehensive to leave all theit Facebook friends and cherished pictures behind.
However i found a bunch of "tricks" you can use to get your Google up to date with a few clicks ( it took me 5 minutes to get all my Facebook friends as well as all my pictures from Facebook to Google Plus). As I find more I'll keep you up to date:


Transferring your friends list from Facebook to Google Plus


Steps for importing Facebook contacts in Google Plus:

1. Login with your Yahoo mail account otherwise you can create new accounts on Yahoo mail.

2. Click on contact tab under Yahoo mail.Now click on Import Contacts option.

3. Choose Facebook option for start import contacts process in Yahoo.

4. Now Facebook asks for share contacts with Yahoo! so click on Okay button for confirm.

5. Yahoo! will show one Congratulations message with show numbers of contacts import from Facebook account. Click on Done.

6. All Facebook friends now added in Yahoo account and now you can import all Yahoo contacts in Google Plus.

Import Yahoo contacts in Google Plus:

1. Login with your Google Plus Account and Click on Circles tab then Find and Invite option.

2. Here you can see Find Friends: Yahoo option click on it for import contacts from Yahoo account.

3. After click on Yahoo Google Plus open new window and prompt for Login in Yahoo account. Click on Agree button so that Google Plus import all your Yahoo mail contacts in Google Plus.

After done Yahoo contact import process you can see all Facebook friends in Google Plus and use them for send invitation for join Google Plus or drag and drop them on your friend circles.

http://www.techfeb.com/2011/07/import-facebook-contacts-in-google-plus/


Transferring your Pictures from Facebook to Google Plus


You can't transfer pictures from Facebook to Google Plus, but you can transfer it to Picasa and this can be embedded in your Google account and automatically picked up by Google Plus.
You can find a nifty Chrome extension that helps you do that at the following link: https://chrome.google.com/webstore/detail/idiebfmmkhaffedkhjhapmagabcadjhc
I heard it can be buggy for some people but it worked first time with me.. it even exported the albums.. great stuff.
http://move2picasa.com/

Is Social Media overrated?

Useful Graphs in Marketing

Hey all,

Remember all those convoluted graphs and statistics they made you learn by heart in college? Guess what? THEY'RE USELESS. I did dozens of Marketing plans and reports for various companies, and none ever wanted, understood or used any other graph than maybe the 3 below. There are what I call the big 3: The 3 Marketing processes you should know by heart. Just forget the rest.. if you ever need them.. just grab a musty tome and read them.

I took the following pictures (cheers to whomever created them) as they best illustrate and  help understand and remember and structure and mechanics of 3 major Marketing strategy procedures:

1. The SWOT Analysis

 

2. The Porter Model

3. The BCG Matrix

Writing newsletters tips

We generally sent to the following: The websites for both our brands, News websites (comunicatemedia.ro, comunicatedepresa.org), product databases (europetraders.eu, Bicau.ro, proidea.ro), logistics databases (esupplychain.eu), the British-Romanian Chamber of Commerce and depending on the content: local newspapers (Transilvania Expres, Buna Ziua Brasov), logistics magazines (Tranzit, Cargo, Ziua Cargo), architecture magazines (igloo, zeppelin), economics magazines (Ziarul Financiar, Capital) and news agencies (Mediafax). Some disappear, some appear and others only use paid services so it’s important to always have the contact database updated.

Also I suggest you take in consideration the following tips:

·         Keep it short and concise (max 2 pages)

·         Always mention the name of your website

·         Always send news at the start of the week and early in the day (I personally favor Tuesdays)

·         Do not insist on printing, as long as you’re not paying, use something like “Please find attached the current news. It is print-ready for immediate publication. If you find it interesting and suitable for your readers, feel free to publish it.”

·         Feel free to contact the person again, even if you get rejected first time (maybe a newspaper doesn’t care the consul visited us, but they might care next month about our initiative to help develop young engineers)

·         Try not to pay, I generally never pay for getting news published but for major events you could pay a major news agency to feature it and in a few days, everybody in the press will have it as well.

·         Try to target news, for example I sent the British consul news to the British Chamber of Commerce and the news regarding the new Compactus certification to an architect database. They will most likely publish stuff connected with their field.

·         Do not ignore your own website. Regular news are the best way of constantly updating a website, which leads to more traffic which in turn leads to higher search engine ranking.

·         You can also attach 1-2 pictures of the news-related events as well as your logo. As a general rule send them optimized, medium size and attached to the E-mail – do not insert them in the text: the publishers have they own layouting schemes and they hate having to take out pictures from files (especially pdfs)

·         Very important: have 2 different variants: one for printing, one for the Internet:

o   The printed one must be informative, flawless grammatically and must have special characters: á, é, ö, ó, ă, î, ş, ţ etc. – as a general rule journalists are lazy and they like to be able to copy/paste the text you send them directly and just put in their name, so your text must be print-ready

o   The online one MUST NOT have special characters (many browsers and fonts do not display these alright), and must contain as many links , capitol letters and bolded words as possible (Google uses these for indexing).

Hope this proved useful,

Best of luck,