Remember all those convoluted graphs and statistics they made you learn by heart in college? Guess what? THEY'RE USELESS. I did dozens of Marketing plans and reports for various companies, and none ever wanted, understood or used any other graph than maybe the 3 below. There are what I call the big 3: The 3 Marketing processes you should know by heart. Just forget the rest.. if you ever need them.. just grab a musty tome and read them.
I took the following pictures (cheers to whomever created them) as they best illustrate and help understand and remember and structure and mechanics of 3 major Marketing strategy procedures:
1. The SWOT Analysis
